Winning the Digital Marketplace Starts with a Solid Cellular Network
March 28, 2017 12:37pm
RoamBOOST identifies five reasons why cellular is key to digital dominance
Boston, Mass. — March 28, 2017 — The No. 1 strategic technology goal for more than half (52%) of U.S. hotels today is to improve digital customer engagement (2017 Lodging Technology Study). While some operators are focusing on analytics to drive their digital marketing efforts, others are honing in on connectivity by using handheld tools to book faster reservations, get into their rooms faster with mobile keys and even stream personalized music and content faster from cellular devices. While these new amenities are trendy, RoamBOOST is advising hoteliers not to overlook the fundamentals – without a solid cellular network, guests won’t be happy with a slow, unreliable experience.
“Mobile technology is touching every aspect of the customer journey,” said Sarah Smith, RoamBOOST vice president of sales, Northeast. “There are mobile bookings via mobile apps, mobile marketing offers that are pushed to guests based on their location and preferences, mobile room controls that set temperature and open/shut drapes, mobile streaming that wirelessly sends audio/video content to room speakers or the TV, mobile check-out backed by mobile surveys, and so much more. We’ve become a mobile hospitality industry dictated by a digital guest experience. Given that travelers are 100% reliant on their smartphones to navigate this marketplace, it’s critical that hoteliers don’t forget that guests still need to be able to make and take phone calls. The most high-tech hotel will eventually sit empty if its guests and meeting planners can’t get a cell signal. No matter how much money a hotel invests in WiFi, cellular is an independent component that simply can’t be ignored.”
As hospitality’s mobile engagement expert, RoamBOOST, identifies five reasons why cellular is key to winning the digital marketplace:
For more information about the RoamBOOST DAS, call (978) 777-8787 or email firstname.lastname@example.org. For media inquiries, contact RoamingAround PR Agent Barb Worcester at (440) 930-5770 or email email@example.com.
in-room mobile technology,
RoamBOOST is a scalable Distributed Antenna System (DAS) solution for hotels that solves in-building cellular coverage problems throughout a property or in targeted areas. RoamBOOST is a division of RoamingAround, a provider of mobile engagement solutions designed specifically for the hospitality industry. Today, your guests live their lives on their mobile devices, and that's precisely where you need to reach them—before someone else does. From large conference hotels and upscale resorts to independent, intimate boutique properties, RoamingAround's powerful mobile engagement options can be customized for your property's individual goals and feature vital customer profile and back-end tracking tools for predictive analysis and measurable results. More information can be found by visiting www.RoamBOOST.com.
Contact: Barb Worcester
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