In an Era of Luxury "Oversaturation," the New Luxury for Hotels is Personal, Experiential, and Increasingly, Social, Says Local Measure Study
June 8, 2017 9:21am
Incorporating the Latest Consumer Research, More than a Dozen International Hotel Trendsetters Weigh in on the Contours of Luxury in New eBook
New York – 8 June 2017: Local Measure, the leading location-based social intelligence platform, released a hotel industry eBook on how consumers’ perceptions of luxury are shaping the hospitality industry, and what hoteliers need to do to anticipate and meet the new standards.
Incorporating comprehensive research from internationally renowned experts, the eBook concludes that in an era of seemingly endless luxury accommodation options, the new luxury is more basic – turning on hoteliers’ capacities for delivering experiences that are authentic, personal, and increasingly, social.
The new eBook is available as a free download from http://get.localmeasure.com/the-new-luxury
Among others, the study features insights from Bernhard Bohnenberger, President of Six Senses, discussing the direction in which luxury is headed; Ana Brant, Director, Global Guest Experience & Innovation, Dorchester Collection, on how luxury hotels can differentiate themselves in an era of commoditized luxury; and Leland Pillsbury, founder of Thayer Lodging Group and the Pillsbury Institute for Hospitality Entrepreneurship at Cornell’s Hotel School/SC Johnson School of Business, on the use of technology and the opportunities available to hotels to provide exemplary, memorable service.
“Luxury travel has become a crowded space in the past few years and increasingly, consumer preferences have cut through the clutter to force a shift away from products and towards experiences.,” said Local Measure founder and CEO Jonathan Barouch. “Changing definitions of luxury as well as changing consumer tastes have forced travel providers to rethink their offerings, and we are pleased to provide this guide into what constitutes luxury today, the mindsets of luxury travellers, and how hotels are responding to ever changing guest demands.”
Headquartered in Australia, Local Measure has proprietary technology that allows brands and businesses to to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.
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Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
Contact: Michael Frenkel
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