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Tag : max starkov

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Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem

September 7, 2017

By Max Starkov and Carmine Fischetti Background: Over the past several years, hotel advertising on Google has become increasingly complex, due to changes...

Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy

June 5, 2017

By Max Starkov and Margaret Mastrogiacomo Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device,...

HeBS Digital Provides Coursework for Ecole hôtelière de Lausanne’s Online Education Certificate Program in Hospitality Management

May 3, 2017

Summary: HeBS Digital was selected by Ecole hôtelière de Lausanne (EHL) to provide course work for their 2017 online education certificate program...

HeBS Digital to Present on the Future of Data-Driven Marketing at the 2017 Smart Travel Data Summit North America Conference

January 26, 2017

HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers....

Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017

October 17, 2016

By Max Starkov Bleak Picture Ahead for Hospitality At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of...

The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning

September 8, 2016

By Max Starkov and Mariana Mechoso Safer According to Morgan Stanley Research, the OTAs are about to collect over $16 billion in commissions this year. OTA...

HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs

July 6, 2016

New York, NY – July 6, 2016 – Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter can sign on...

Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings

July 5, 2016

By Margaret Mastrogiacomo and Max Starkov Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they...

The Distribution Cost Conundrum: Another Major Misalignment of Interest Between Owners and Operators

June 13, 2016

By Max Starkov Background: Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in...

How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency

May 16, 2016

By Max Starkov The year of 2016 will be the first in which OTA revenues in the U.S. will surpass brand.com revenues in hospitality. The OTA vs. brand.com...

Is Hospitality Ready for the Post-Rate Parity Era?

September 9, 2015

​By Max Starkov Background There has been a lot of talk in the press and discussion forums about the "fall” of rate parity in Europe and its...

The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning

August 4, 2015

By Max Starkov and Sara O’Brien Executive Summary For the tenth year in a row, HeBS Digital announces the launch of “The Smart Hotelier’s Guide to...

Shortcuts that Kill Revenue: Using the “DIY” or “Build It Quick & Cheap” Approach for Hotel Websites

February 19, 2015

By Max Starkov  Recently, a major player in the industry announced the launch of their new $399/month service for "DIY" hotel websites. In the past, there...

How Can Hoteliers Take Advantage of the Disruptive Shift from Desktop to Mobile?

January 26, 2015

​by Max Starkov The 2014 device usage results are in! The massive shift from desktop to mobile and tablet devices continued its rigorous pace: Last year over...

HeBS Digital to Speak on Content Personalization at EyeforTravel’s Smart Travel Analytics Conference

December 2, 2014

New York, NY December 2, 2014 - HeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website revenue...

HeBS Digital to Speak on the Future Role of Intermediaries at EyeforTravel’s TDS North America 2014

August 29, 2014

HeBS Digital CEO Max Starkov will discuss the true cost of OTA distribution and present the hotelier's action plan for investing in the direct online channel...

SEO a Journey, Not a Destination: How to Implement Ongoing SEO Strategy & Maximize Website Revenue

August 18, 2014

By: Max Starkov and Erica GarzaFor years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel...

Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat By Max Starkov

July 29, 2014

By Max StarkovIn the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web...

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

June 4, 2014

By Max Starkov Background: For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate...

4 Multi-Faceted Ways That Meta-Search Can, and Must, Help Hotels Take On the OTAs

April 11, 2014

Meta-search is maturing and has a huge impact on how consumers purchase travel today. It should also have a big impact on how hotels market and price their...

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